Online marketing

Online marketing allows you to reach your target groups, wherever they are. Whether it concerns your website, social media, search engines or email, your target group is active online. With the right strategy you can address them effectively and convey your message. By gaining insight into the target groups of your website, you can optimize your content so that it better meets the information needs of your visitors. 

By optimizing your website for search engines (SEO), you increase the chance that your target groups will find you when they are looking for an answer to their question. Consider using relevant keywords and creating high-quality content that meets the needs of your target group. There is a lot involved in optimizing your website for search engines as the algorithms they use to display results are becoming increasingly smarter. 

One of the biggest advantages of online marketing is its measurability. Web statistics help you gain insight into the behavior of your visitors. Consider the number of visitors, the time they spend on your site, the most visited pages and the sources of your traffic. By analyzing this data you can continuously optimize your strategy. At iWink we work a lot with the popular Google Analytics, but we also offer a more privacy-conscious alternative with Piwik PRO.

In a world where almost every company has an online presence, it is essential to stand out. Conversion optimization ensures that you really achieve something with your website. It depends on your conversion goal: a registration for the newsletter, a contact form completion, a product order or downloading a white paper. By removing barriers, increasing user-friendliness and focusing on simplicity, you increase your conversion rate.